Startup Spotlight: Jewel

Jewel logo

Living in Detroit comes with all sorts of little-known perks. For instance, hearing about up-and-coming Detroit startups before the rest of the world. One such startup is Jewel. Founder Andrew Landau developed a clever way to connect luxury retail with online shopping, while saving shoppers money. Plus, he donates 1% of sales back to charity.

Let’s take a closer look at Jewel by talking to its founder, Andrew Landau:

What is your startup all about?

Jewel is a luxury, ecommerce, loyalty site. We help customers earn money by shopping at their favorite luxury brands. Customers who shop through Jewel earn cash-back on all of their purchases.

Cool! Is eCommerce a happening space in tech? What about luxury?

Categories, website screenshot

Luxury is one of fastest growing segments in the ecommerce  space –– the luxury ecommerce market is expected to be over $80B by 2025 (according to a study by McKinsey & Co). By helping customers save money and helping retailers to access new online customers, Jewel hopes to capture some of this fast-growing market.

Who is going to benefit from your model?

We hope everyone can find something they love on Jewel. We’re working with over 100 retailers, and if you’re going to shop, we’d love you to shop through us. You get cash-back every time you make a purchase. Jewel is free, there’s no membership fees and anyone can sign up.

Jewel logo

Plus, we give 1% of all of our sales back to charity. It’s a great way to make a difference and earn money at the same time.

Jewel is working with some of the top brands and retailers in the industry. From high-end department stores to indie labels, you’ll find everything you need (and want) at Jewel.

What are your thoughts on the Detroit startup scene?

We’re fortunate to be embraced by the Detroit startup community. From Grand Circus to Detroit Startup Week –– it’s great to be part of what’s happening in Detroit. We believe that if you focus on culture and strive to create a company that’s focused on more than profit, anything can be done.

There’s no better place to start a business than in Detroit, and we can’t wait to see where the future takes us.

Tell us a bit about yourself?

I’ve been involved in entrepreneurial activities since a young age. When I was younger my brother and I started a carnival concession business (Carnival Extravaganza) and I continued my entrepreneurial drive throughout the years. Since college I spent a little over four years at Google, co-founded a Detroit based

Andrew Landau

 startup, Chalkfly, and most recently acted as a Business Development leader at It’s been great being back home and have really enjoyed exploring all that’s new in Detroit.

I’ve been fortunate to spend the majority of my life in Detroit. My grandfather had a pharmacy Downtown and from a young age our whole family spent time downtown. Over the years, it’s been incredible to see the resurgence of the Detroit. There is a unique determination, passion and energy about Detroiter that makes this city truly special.

We’re always looking for great people to join the team and if you’re looking to be part of our startup, we’d love to hear from you.

Check us out at

From UseJewel to Waymark and beyond, Detroit startups are alive and vibrant. Are you a Michigan startup looking for a space to grow? The coworking space at Grand Circus might be right for you! Meet Detroit’s movers and shakers, get access to free workshops and more.