But why? Why not just leave it to the professionals? If you work at a small company or startup then you already wear many hats and learning basic coding skills will only make your job easier. For digital marketers who have access to a team of developers, you may be surprised that learning to code will make your job easier, too! And best of all, it will make your marketing more innovative and effective. Here are three reasons digital marketers should learn coding skills:
It will enhance your marketing toolkit
It will help you understand what it takes and what’s possible
On a very primary level, learning to code will help you understand the technology you work with. While making use of the technologies available to you as a digital marketer may feel like enough, your competitive edge lies in your comprehension of how these technologies work. Grasping what’s even possible empowers you to find inspiration independently, rather than just looking at what others have done. Learning to code will provide you new opportunities to pursue innovative ideas.
It will improve communication with developers
When rolling out a new marketing campaign, how many issues come out of a misunderstanding between the digital marketers creating the plan and the web developers implementing it? Learning the basics of a few programming languages and even knowing the lingo can go a long way to preventing unnecessary miscommunication. Understanding the process will help you get the most out of your time and budget; possessing the knowledge to have an informed discussion with the people who will implement your ideas allows you to speak more clearly to cost and timeframe.